Sunday, October 9, 2011

Google to become second biggest social website in 12 months

Upon examining the first month of results since the launch of the new social media platform Google +1, it is set to become a key competitor to Facebook & Twitter.Uptake has been strong, with Google reporting over 25 million accounts have already been set up – and they are still in the Beta testing stage. This could be a little pre-emptive however, but there are signs it is heading in the right direction based on some of the survey’s findings:-          45% of users report reading content once a day or more (only Facebook’s 62% is higher among social networks) -          46% of Google+ users report creating content (e.g., creating posts; sharing links) at least once a week. This competes with Twitter (42%) – where effortless content creation is its heart.Perhaps more interestingly, is the finding that the demographics of Google+ are substantially different to the other main social platforms. The current uptake of users shows the majority from a young male demographic.-          3 men for every 2 women (vs. 1 man for every 1.2 women on Facebook)-          43% of membership is 18-29 (vs. 31% for Facebook -          59% has a college degree (vs. 37% for Facebook)-          48% are single (vs. 33% of Facebook users)Again, this is limited data – as Google+ is so new (and only a small number of people were interviewed), but it does suggest the platform could be being used in a different way to Facebook – although social, it is less focused on the profile page and more on the sharing element; it has features that definitely appeal to a different audience. Some of these features include Circles- the ability to separate groups of friends – you choose who and what they see within that particular Circle. For example, you can create a ‘Co-workers’ or ‘Family’ Circle. This is easier to navigate than Facebook friend groups and lists. This is also one of the features that is clearly separating Google+ from Facebook. Whereas Facebook advocates a more public disclosure, Google+ is the opposite – promoting the idea of separating your social groups quite literally.  Whilst at the moment Google+ is still in its testing phase, it seems quite simple to manage these Circles. However, we envisage it could potentially get quite tricky to organise all your Circles, especially as usage grows. Although the number of Google+ users is expected to rise dramatically over the coming year, there are still doubts as to the incentive for Facebook users to move to the Google network. Those that have a Gmail account are much more likely to try Google+ due to the fact they are already in the Google ‘clique’. Also, Facebook are not likely to make it easy to leave – it is quite difficult to export data from the platform – such as photos, information, contacts. Another thing to remember is that Facebook got really entertaining when all your friends signed up and it did not develop in a day – it took time. The Google Project has great potential but has a long way to go yet…Reference: YouGov interviewed 1,003 adults, nationally-representative of the US online adult population, online from 29 July–2Aug 2011.

Article by Freedom SEO

Wednesday, October 5, 2011

Seo Tips: A Valuable Link Building Tips

As I had posted in my previous topic about SEO, it is one of the most crucial methods you can use for website promotion. On-page SEO is important because it doesn't take you really far. Once the on-page is set properly done, then the next thing to do is to link build a good quality inbound weblinks which can help your site place on the first page of the search engine results pages or SERP's.

The following are the valuable tips in link building of your website but if you're an SEO expert, then these tips will remind you of the basic yet essential link building strategies.

1. Go for Higher Quality Links

All links are not created equal. SEO links that have higher value provide greater optimization benefits compared to low quality links. There are several factors that can determine the quality of website links. These are:

    • The reputation and trustworthiness of the domain giving the website links. For instance, a link from would have higher value compared to a link from a website that ranks lower in the Alexa rank checker.

    • How relevant the anchor text is to the link. This means that an anchor text saying "fish tank" would be far more relevant and valuable than a "click here" anchor text.

    • The link's location within the site structure. For obvious reasons, SEO links embedded on a site's homepage is more beneficial than a link that comes from a deeply hidden page.

    • The link's visibility on a webpage. It also matters where the inbound link is located on a webpage. Website links at the top of a webpage are more visible than those at the bottom.

    • Similarly, a link that's one of three on a page is more valuable than a link that's one of 80.

Now that you have an idea of how website links are given value, the question is: How do you get high quality links? The tips below will explain different methods of effective search engine optimization link building.

2. Create Useful, Relevant and Interesting Content

Building superior quality content remains an effective method of getting SEO links from other websites. With excellent content, not only will you be able to build backlinks naturally, requesting a link also becomes easier since the partner website can benefit from the link request as well.

In addition, building good content is one way to get all your SEO links for free. Link baiting is a method made for the sole purpose of attracting links using interesting and useful content. All you have to do is create a site with great content, and wait for the website links to come.

3. SEO Link Building with Blog and RSS Feeds

Promoting your site via blogs and RSS feeds is an easy and great way to boost your site's exposure and SEO link building opportunities. Blog readers are always looking for interesting sites and posts. If your website is listed in their preferred blog and RSS directories, there's a decent chance that your site will be found.

4. Submit Your Site to Directories

Another easy way to get website links is through directory submissions. Although this method doesn't quite give good quality SEO links, it's a good place to start if you're new to search engine optimization link building.

There are two ways to submit your site to directories. You can use a directory submission service that automatically sends your site to over 100 directories, or you can manually submit the site yourself. Doing it automatically saves you a lot of time; while manual submission allows you to easily send your site to major directories (the more popular directories usually don't accept automatic submissions).

5. Research on Your Competitors' SEO Links

Look up the sites that are providing links to the websites of your competitors. This is a good way to start your SEO link building efforts, since websites that link to your competitors are likely to be interested in linking to your site as well. However, before implementing this strategy, make sure that your website is as good as your competitor's.

There are many SEO link building tools that can help you check your competitors' SEO links. SEOBook Back Link Analyzer provides comprehensive backlink information. It's free, but only runs on Windows. There's also the impressive (paid) SEO SpyGlass, which runs on Mac, Linux and Windows.

6. Writing and Submitting Articles

There are several websites out there that you can submit your articles to. EzineArticles, for example, is a popular article site that allows you to post writings, as well as build website links. You can either create SEO links within the article or at the bottom section of the article called the "bio box" or "author box."

Again, it's important that your articles are useful and informative. Bloggers, news reporters and other industry experts might be interested in posting your article to their blog or creating SEO links to your site. So, make your article as interesting as possible.

7. Purchase Links and Look for Link Brokers

Although Google is becoming stricter on link renting, it's possible to purchase temporary website links. The reason why Google is cracking down on link renting is that these SEO links are there on your site one day, and then suddenly disappear once you stop renting them.

You may continue reading the rest of Mat's article at Ten Valuable SEO Link Building Tips 
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